5 WAYS THIS BILLBOARD AD COULD WORK FOR YOUR LIBRARY!

Well done Moreton Bay Libraries! There’s never been a more important time to get your message out there! and this is quite simply one of the best ways to promote your library app and the access it affords!

What makes this billboard from Moreton Bay grab attention and leave a lasting impression? It’s simple, clear and effective it’s not trying to be too clever which will simply get lost on the audience. Your customers won’t miss this billboard! It underlines that the library is open even when its closed! It means access anytime, anywhere for anyone!

Moreton Bay Billboard

Not content just with this Moreton Bay have also added this image below to their council autosignatures! The clear message is the library is open 24/7 even when its closed!

It’s a good time for libraries to start haggling with a billboard provider!

Billboard advertising is effective for building brand awareness and broadcasting to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.

1. Billboards Can’t Be Avoided

You will be guaranteed an audience when it comes to billboard advertising. The location of your billboard ad makes it hard to ignore. It’s huge and eye-catching, forcing people to look at the sign. the mere size of billboards makes them hard to ignore and also exposes your message to more than one audience

2. Affordable promotional tool

Billboard ads can be surprisingly affordable. 4 of the biggest billboard spenders are big ventures that continue to thrive in their fields. These ventures are Apple, Google, Amazon, and Netflix – it’s a tool utilized by big companies so we know it works!

Way back in 2016 Jason Tutin and his team did an amazing job with the Leeds libraries’ innovative marketing campaign #whatsyourstory


https://dcmslibraries.blog.gov.uk/2016/03/09/whatsyourstory-leeds-libraries-innovative-marketing-campaign/

3. Less Effort For the Target Market

What makes billboard adverstising unique is how it presents an ad to a maximum number of people without exerting too much effort. Digital media require the audience to turn to their gadgets to see the ad.

4. Increased Consumer Exposure

It can reach new audiences too! Billboard ads offer increased consumer exposure and a key advantage is its constant availability.

Sanitising stations

5. Strong Visual Appeal

Billboard ads like this will continue to flourish because of its main strength SIZE

Discovery tables

If you’d like help, advice or info on some other great ways our customers are getting their message across contact us info@sol.us

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There’s never been a more important time to get your message out there!

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