It has never been more important for libraries to promote their services. With your new library app you need a campaign marketing strategy which means delivering the same message, tailored across different platforms, for a continuous period of time. Choose whatever messages/ solutions are most relevant for your community? e.g.
- The Library in your pocket
- Anytime, anywhere
- Safety, Hygiene, Covid
- Introducing the app
- The Library Gamechanger
- Click and collect
- Family account management
- Digital library card
” One-off marketing almost never works, because
people seldom act on a piece of marketing the first time they see it.”
Here are some examples of how some library services across the world have taken or prioritised some of these messages these. There is more detail on each of these in other paes on the SOLUS blog.
- TV ADVERTISING
TV ads should be investigated as they are often much more affordable than you think! This TV add is one of the ways Woollongong in Australia promote their amazing library services – Reaching new customers! changing perceptions! Highlighting amazing digital services!
Again this is often a more affordable promotional tool than you think! Billboard ads can be surprisingly affordable. 4 of the biggest billboard spenders are big ventures that continue to thrive in their fields. These ventures are Apple, Google, Amazon, and Netflix – it’s a tool utilized by big companies so we know it works!
Way back in 2016 Jason Tutin and his team did an amazing job with the Leeds libraries’ innovative marketing campaign #whatsyourstory
What makes this billboard from Moreton Bay grab attention and leave a lasting impression? It’s simple, clear and effective it’s not trying to be too clever which will simply get lost on the audience. Your customers won’t miss this billboard! It underlines that the library is open even when its closed! It means access anytime, anywhere for anyone!
Not content just with this Moreton Bay have also added this image below to their council autosignatures! The clear message is the library is open 24/7 even when its closed!
3. YOUTUBE – INTRODUCING /HOW TO/ TUTORIALS
Of course YouTube is amazing to promote your work! This is how TRAC show their patrons new services.
There are many great examples of making it easy to use the new app on YouTube!
4. MAKE IT FUN!
Of course its so important to show the fun in it all too! Check this out!
5. SAFETY/ HYGIENE/CONTACTLESS
A very important message to put out there across as many platforms as possible.
6. A SIMPLE IMAGE -THE ANYTIME, ANYWHERE / LIBRARY IN YOUR POCKET MESSAGE
This message can easily be seen by everyone – just a simple image!
7. PR AND POLITICAL SUPPORT
You can necver get enough political support and PR from your political representatives! Great to get them on board – equal kudos for them and the library service.!
Wonderful to see the political support behind Bundaberg’s library app and innovation.
If you’d like any more detail on any of these amzing library service let us know! Watch the blog to see what other ways the SOLUS family are using to promote the app firstname.lastname@example.org