“Libraries are like pandas. We’re all in favour of them and get a warm, fuzzy feeling about them. But saying how much we adore them doesn’t protect bamboo-munchers or libraries from extinction”
Budgets will get tighter but the public library is still widely and globally recognised as a public institution, a catalyst for change, facilitating social, economic and cultural development and supporting communities to take advantage of the opportunities afforded them by a modern society.
At its best the public library is a hybrid space – digital, physical and social – a place that people trust, they know we understand privacy and equality. In many places it’s also a smart centre, putting the digital economy within everyone’s reach. A one-stop destination to test drive the latest technology, equalising access and skills around the new technologies from coding and circuit making to artificial intelligence and virtual reality. At its best it’s part of a national network of learning and literacies – an experiential, entrepreneurial, and experimental space.
.. so let’s tell people and up our publicity and marketing!
At SOLUS we love the way our partners at Sunshine Coast Libraries have put the library in their customers’ pockets. Making it simple and fun for patrons to use! Watch this!
The rapid pace of technology is not only changing the future of libraries and the way we live and work but possibly changing us all as humans. As mobile devices are always to hand they are not only reshaping the customer experience, they are disrupting the entire process of knowledge exchange and more especially disrupting the business of the public library.
The pandemic has made it more important than ever that we promote and market ourselves! Those who haven’t historically used libraries also need us, as much as or more than ever. So it’s vital that you continue to promote your many offerings even while your buildings are closed. Make it fun!
Spreading awareness about the services that public libraries have to offer is a challenge that many public libraries face and is compounded by traditional lack of marketing staff and resources. It is as we all know, important to make connections with the local community that use the library services regularly as they are likely to spread awareness for the library through word of mouth. However, marketing to customers and new visitors through channels they frequently use is just as important.
Put your library in your public’s pockets!
Thousands of libraries across the world are using the SOLUS library app! We want to we want to hear and share all of the exciting ways you are extending the library’s reach and promoting your app!
Check out below how Moreton Bay are getting their message out with the app as part of the Council’s autosignature!
Check out some of the other amazing videos we show on the blog and then let us know how you are spreading the word and growing the library audience!
We’d love to share your story ! firstname.lastname@example.org